The folks at Land Rover are continuing their partnership with Virgin Galactic and offering the contest of a lifetime in which winners will get a trip to space. This August marks 30 years since the Discovery shuttle launched on 1984 and became the third shuttle to join NASA’s fleet. So it is only fitting that the folks at LR use this new Discovery Sport to help “find a group of kindred spirits to embark on the ultimate adventure.” To enter you must first “create your ship” via Facebook and give it a name. Then, in no more than 500 characters, tell them why you and your three friends are ready to discover. Next submit a 30 second video, or a still image, that demonstrates your spirit of adventure, then choose three friends to join you on a space adventure and submit it via Land Rover’s website (http://www.landrover.com/gotospace).
The video below shows the New Discovery Sport at the Spaceport America in New Mexico and features adventurers like Richard Branson and Bear Grylls. The Spaceport America in New Mexico will be the base for Virgin Galactic’s sub-orbital space flights. The film forms part of Land Rover’s biggest ever digitally-led campaign, debuting the New Discovery Sport exclusively to an online audience for the first time. Over the next four months, the brand will harness the power of social media, PR and digital marketing across 40 countries to launch the New Discovery Sport and seek out the world’s most adventurous spirits. The campaign will culminate with the announcement of the four winners in December 2014. Checkout the video below and make sure to enter at the link above.
Press release excerpts and images provided by The Television Consultancy Ltd, DigitalNewsAgency.com
